Selling and managing group travel can be one of the most rewarding—and profitable—areas of your business, but it also comes with its own set of challenges. This page is your go-to hub for everything related to group travel, whether you’re brand new to it or looking to sharpen your skills.

Here you’ll find recorded trainings, supplier-specific group policies, marketing tools, and best practices that cover all stages of the group booking process—from identifying your target audience to closing the sale and managing the finer details. We’ve also included real-world tips from experienced agents, examples of successful group types (weddings, family reunions, affinity groups, etc.), and resources to help you stay organized and confident from start to finish.

Whether you’re coordinating a small escorted tour or a large incentive trip, these resources are designed to help you grow your group business with less stress and more success. Agents should review supplier policies and best practices to maximize these benefits for clients.

This page will have information being added to it all the time. Unable to find the Groups information that you need? Email [email protected] for assistance. 

Air Only Groups

• Minimum 10 seats booking the exact same flights/dates (outbound and inbound)
• Quotes with Air Canada, Westjet and TravelBrands
• Typically include 1 Checked Bag and Complimentary Group Block seating
• May qualify for a Free Air Seat (ie AC offers every 21st seat booked free excluding taxes)
• Please be aware pricing on the airlines website will not be the same as group pricing as you can only book a max of 6 seats online, the price can increase the more people you book for.  Group bookings are not always less than pricing online as basic fares and seat sales are not included in group fares.

All-Inclusive Sun Destination Groups 

• Groups with our SUN Suppliers can only be done outside of 60 days prior to departure, any departures within 60 days regular rates/bookings only apply, see below.
• Minimum numbers required vary, see below
• Turnaround time for groups can vary from 1-3 business days depending on supplier and peak season. Most have Instant Quotes now however not always are they instant depending on the flight and hotel availability.
• Quotes provided to agents are always NET. Agents are REQUIRED to mark up the rates provided by the supplier before they send it out to clients. A common increase is 12% to 15%. 

Sunwing Vacations Group Booking Guidelines

• Group quotes and bookings are available only for departures more than 60 days out. Reservations within 60 days must be made at regular rates.

• A minimum of 10 passengers (excluding infants) is required to qualify as a group.

Key Features & Bonuses

• Flexibility: Sunwing Vacations (SWG) allows multiple departure gateways within one group, provided the overall minimum of 10 passengers is met.

• Worry Free Waivers: Available for up to 10 passengers per group, regardless of total group size.

• Private Transfers: Eligible when the group reaches at least 15 passengers.

• Group Block Seating: Complimentary block seating starting from row 19 and back (subject to availability); additional seats may be added at regular fees.

• Free Adult Credits: Vary by property—options range from one complimentary adult for every six booked, up to one free adult on the 21st booking (taxes excluded).

• Tax Savings Promotions: Advance group bookings often benefit from reduced taxes, with offers varying by departure date.

These guidelines and bonuses make Sunwing Vacations an ideal choice for flexible, value-driven group travel. Please visit the Sunwing Travel Agent Portal site here to get started.

WestJet Vacations – Group Booking Guidelines & Highlights

WestJet Vacations accepts group quotes and bookings only for departures more than 60 days in advance. For departures within 60 days, standard individual bookings apply. To qualify as a group, a minimum of 10 adults and 5 rooms (based on double occupancy) from the same departure city is required.

Important Notes:

• Group bookings are available only to select Mexico and Caribbean destinations. WestJet Vacations does not offer group quotes for Cuba or U.S. packages (e.g., Las Vegas).

• All group passengers must travel on the same outbound and return flights.

• Deviations are not permitted, with the exception of wedding groups—only the bride and groom may extend their stay.

• WestJet Vacations maintains strict group policies and is best suited for straightforward groups that do not require a lot of flexibility or last-minute changes.

• WestJet Dollars: Cannot be used or earned on group bookings.

• WSV Travel Protection Plan: Not available for group reservations.

• Free Adult Credits: Not guaranteed. There is a 50/50 chance of receiving credit, and confirmation is not provided until after final payment. If the hotel does not extend a credit to WestJet Vacations, no credit will be passed on.

Group Booking Bonuses:

• 1 Checked Bag Included per person.

• Complimentary Group Block Seating, starting from row 19 and back (subject to availability). Additional seating requests are available at regular seat selection fees.

WestJet Vacations can be a solid option for groups with fixed plans and minimal changes, especially when traveling to key sun destinations.

Air Canada Vacations accepts group quotes and bookings only for departures more than 60 days in advance. For travel within 60 days, standard individual rates apply. To qualify as a group, a minimum of 10 adults and 4 rooms (all-inclusive packages) is required.

Important Notes:

• Las Vegas Packages: Group bookings are limited to a maximum of 9 rooms.

• Europe Packages: Group bookings are not available.

Group Booking Bonuses:

• Group Block Seating: Complimentary block seating starting from row 19 and back, based on availability. Additional seats may be selected at regular rates.

• Free Adult Credits (Sun Packages Only): Vary by hotel. Free adult ratios range from 1 free adult for every 6 booked, up to 1 free for every 21 adults booked (excluding taxes).

Air Canada Vacations is a solid choice for traditional Sun destination group bookings, offering competitive perks and a straightforward process for qualifying itineraries.